Burberry Outlet
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London Fashion Week:Burberry Prorum spring/summer 2013
Slick, sassy and sexy, Burberry's glossily polished vision of English style was visually overwhelming, says Luke Leitch.
Sir Jonathan Ive, Andy Murray, and Harry Styles of One Direction: Burberry's front row at London Fashion Week was peppered with Brits who have conquered America. Was this by coincidence, or design? After all, Burberry's profit warning about its off-the boil Chinese business saw the company's stock-market value shrink by £1 billion or so only last week.
As Burberry's Chief Creative Officer (aka, designer) Christopher Bailey conceded backstage: "you can't control the external environment - and it is challenging." But the presence of these three Brit big-shots served as reminder that there is more to fashion's hitherto recession-busting success than China: the US, (not to mention South America, Russia, the Middle East and South East Asia) all remain dedicated consumers of Burberry's glossily polished vision of English style.
Bailey described this collection as "a little bit sassier, a little bit sexier, and a little bit more joyful". Inspired by a 100 year-old image of Burberry corsets and capes from its archive, plus the "very British glamour" of Norman Parkinson, its first look was a dramatic cream cloak worn over a saucy-for-Burberry satin basque. This friction between buttoned-up and get-your-bits-out continued throughout. A flesh-toned and fitted corset dress had a cutely Edwardian kick at the back of its hem and was worn beneath a dusky pink satin cloaklet.
The trench coat is to Burberry what the iPhone is to Apple. And here, as every season, it was remixed, ramped-up, and presented to buyers anew. Burberry's 2013 trenches included some fantastically rich, deeply coloured lace versions, and a fuchsia to midnight blue kaleidoscope of satin varieties. Yet more were treated to glint metallically in a sweetshop palette of almost sickly pink and limes. Colour-blocking, peplums, some bird-of-paradise feather dresses and even the revival of Burberry's signature check on the panels of metallic-trimmed handbags were other notable features in this remorselessly slick, visually overwhelming show.
Bailey said: "what's important is that we keep having a strong point of view, keep doing things as best we can, and make sure that people are excited by fashion."
So many in the audience were Tweeting, Instagram-ing, Pinterest-ing or otherwise digitally communicating on their iPhones that it would have been fascinating to hear what Sir Jonathan, vice-president in charge of design at Apple, made of it. Sadly he was under strict orders from Apple's not to communicate to any journalists - which seemed a little Microsoft in outlook.
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Sir Jonathan Ive, Andy Murray, and Harry Styles of One Direction: Burberry's front row at London Fashion Week was peppered with Brits who have conquered America. Was this by coincidence, or design? After all, Burberry's profit warning about its off-the boil Chinese business saw the company's stock-market value shrink by £1 billion or so only last week.
As Burberry's Chief Creative Officer (aka, designer) Christopher Bailey conceded backstage: "you can't control the external environment - and it is challenging." But the presence of these three Brit big-shots served as reminder that there is more to fashion's hitherto recession-busting success than China: the US, (not to mention South America, Russia, the Middle East and South East Asia) all remain dedicated consumers of Burberry's glossily polished vision of English style.
Bailey described this collection as "a little bit sassier, a little bit sexier, and a little bit more joyful". Inspired by a 100 year-old image of Burberry corsets and capes from its archive, plus the "very British glamour" of Norman Parkinson, its first look was a dramatic cream cloak worn over a saucy-for-Burberry satin basque. This friction between buttoned-up and get-your-bits-out continued throughout. A flesh-toned and fitted corset dress had a cutely Edwardian kick at the back of its hem and was worn beneath a dusky pink satin cloaklet.
The trench coat is to Burberry what the iPhone is to Apple. And here, as every season, it was remixed, ramped-up, and presented to buyers anew. Burberry's 2013 trenches included some fantastically rich, deeply coloured lace versions, and a fuchsia to midnight blue kaleidoscope of satin varieties. Yet more were treated to glint metallically in a sweetshop palette of almost sickly pink and limes. Colour-blocking, peplums, some bird-of-paradise feather dresses and even the revival of Burberry's signature check on the panels of metallic-trimmed handbags were other notable features in this remorselessly slick, visually overwhelming show.
Bailey said: "what's important is that we keep having a strong point of view, keep doing things as best we can, and make sure that people are excited by fashion."
So many in the audience were Tweeting, Instagram-ing, Pinterest-ing or otherwise digitally communicating on their iPhones that it would have been fascinating to hear what Sir Jonathan, vice-president in charge of design at Apple, made of it. Sadly he was under strict orders from Apple's not to communicate to any journalists - which seemed a little Microsoft in outlook.
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